If your purpose is to grow your hotel business, you will need more than good intentions. As with any other objective, achieving the growth of your hotel will involve changes, adjustments, and proactivity.
To help you start this career, we share 5 keys to growing your hotel.
Redefine your strategies with OTAs
Today, online travel agencies (OTAs) are the most revenue-generating distribution channel in the hospitality industry. To determine how you can improve your strategy with OTAs, ask yourself what you are not doing yet. Promotion paid? Update your photos? Have a presence in more OTAs? Do it now!
Increase direct bookings
Improving your strategy with OTAs is perfect, but it is not enough. The main reason for increasing direct bookings is that they are more profitable, by not including third-party commission. If you want to know more about strategies to increase direct sales, here are some ideas.
Improve your digital marketing
Optimizing your website for search engines (SEO), advertising with Google Ads, content creation for social networks and blog, videos, infomercials in digital media… the list goes on and on. Only you know what are the most urgent measures to improve your hotel, but the truth is that digital marketing is one of the pillars of any business in 2019.
Respond to reviews
One way to earn extra points and stand out from the hotels in your area is to always respond to guest reviews, regardless of whether they are positive or negative. Keep an eye out for when someone posts a review and respond courteously – this communicates impeccable customer service and an active Internet presence, something that matters a lot to today’s travelers.
Get better at the rate game
Rates go up and down, but the important thing is to know how much and when they should go up and down. For this, we suggest you study your direct competition very well to discover what is the pricing strategy they are implementing and, based on that, devise a strategy to counteract it. We suggest you adopt a flexible policy in your rates, which takes into account variables such as the season, the level of occupancy, and the number of people per room.
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